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Ad & Editorial


Website copy, EPK,and one-sheet for Philly rock band, MACH22, winners of Guitar Center On Stage with SLASH Contest.

Fitness Therapy Bootcamp
Copy and design concepts for Bridal, Baby Fat, and Beach Body ad campaigns: postcards, posters, t-shirts, business cards and stationery.

Manhattan Physical Therapy & Pain Center
Copy and design concepts for direct-mailer campaigns for physical therapy and personal training, posters for stretching seminars, newsletter copy and layout. Redesign of RX pad for doctor referrals.

Park Avenue Physical Therapy & Sports Rehabilitation
Copy and design concepts for advertisements appearing in The Wall Street Journal, The New Yorker, AMNY, and MetroNY newspapers.

R.A.W. Beauty Cosmetics
Copy, design concept, and tagline for promotional materials of new mineral makeup line.

McKinsey & Company, Green Team
Copy & design concept for internal advertisements.


"Changemakers" web series profiling food activists Kath Younger, Hai Vo, and Dana Woldow.


Eat To A New Beat
Writer and co-developer for a healthy-eating website that targets tweens and teens through art, music, and spoken word.

Hijack the Jukebox
A blog featuring fiction and non-fiction anecdotes.

Worst Dance Costumes Ever
WORST dance recital costumes ever worn. If you have photos of your own hideous dance costume to share, I'm always looking for submissions to caption. Please see the site on how to submit.

Bridal Bootcamp
Bootcamp logo
Fitness Therapy
AM New York ad
RAW Make-up
Eat to a New Beat
Hijack the Jukebox
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